Written by Jim Gregory | 02 September 2010

Should BP be communicate, or be silent? Or, is $5 million a week a small amount to reassure the American public of BP’s intent to stay to course and do the right thing? Rep. Kathy Castor, D-Florida, claims that BP has spent more on “polishing the corporate image” than on helping the impacted states to recover from the disaster.

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Written by Janice Bissell | 31 August 2010

Recently, I received a piece of mail with an urgent message on the front of the envelope: “Janice, why haven’t we heard from you?” As I read the return address, I was perplexed, and then angry. “Well”, I thought, “Perhaps because I am not yet a doddering, retired, senior citizen”…and promptly tossed the envelope in the recycle bin.

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Written by Patrick McCabe | 23 August 2010

I don’t think that there’s anyone (my age) who hasn’t at some point in their career dragged out the conversation starter about how the modern branding industry grew out of the Old West practice of branding cattle with a hot iron bearing a distinctive mark. Everyone kind of got it, and everyone felt better about this honest, traditional American work we were all keeping alive.

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Written by Jonathan Paisner | 18 August 2010

Perhaps I am drinking my own Kool-Aid a bit too much, but I continue to be amazed at the disconnect I often see between "the brand" and "the business" with corporate clients.

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Written by Jill Akman | 17 August 2010

Gone are the days of Kmart being your one stop shop for all household goods now, Kmart can be your one stop shop for well, everything…

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Written by Charles Muir | 12 August 2010

Add another thing to think about in managing a global brand: Beware folks hi-jacking your brand name through Google AdSense.

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Written by Karl Barnhart | 10 August 2010

Yesterday, a JetBlue flight attendant lost it at JFK.

After a brouhaha with a passenger, Steven Slater, a 20-year veteran of the airline industry, cursed out the non-compliant flyer over the P.A., grabbed a beer, popped the emergency chute, slid to the tarmac and raced to his home in Queens.

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Written by Larry Oakner | 05 August 2010

I have been flying for over fifty years. A lot has changed from my first flight on a noisy DC-7 traveling from Los Angeles to Denver to my longest flight in the flat bed of business class on a 747-800 from Hong Kong to New York. Innovation in aircraft design has advanced many times over the years. Technology has improved inside planes as well. I have seen in-flight entertainment go from a piano bar in the first 747 upper deck, to telephones and video games in seat backs, movies on demand in armrests, live TV with 25 channels, and now WI-FI.

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Written by Stephen Hooper | 02 August 2010

Commuting to and from CoreBrand’s LA office, I think about a lot of things. Mostly about how we really need to get an office closer to my home. But I also get to spend a fair amount of time staring at backends. Of cars.

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Written by Jonathan Paisner | 14 July 2010

Kleenex. Xerox. Jeep. When a trademark enters the vernacular as a generic term, a business may embark on a questionable strategy to recapture ownership of the mark. Case in point: Jacuzzi.

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