Building brands that are distinctive, relevant and true

CoreBrand helps clients create and implement brand strategies that provide clear direction for the future. One promise, communicated clearly, concisely and consistently.

Brand position

What makes you unique? Distilling your company’s essence to a few words or a simple statement is a formidable task. But it’s a job for which CoreBrand is uniquely qualified.

Your brand’s positioning defines the point of difference for your brand. Based on understanding the white space in the market, it’s the perceptual space that only your brand can own.

Brand platform

The brand platform helps clients define exactly what their brand stands for, so its power can be used to achieve maximum return. It acts as an objective tool for assessing all brand communications, employee behaviors and business processes.

To be a great brand, your brand must be carefully defined, with a rich, deep brand platform.

A fundamental strategic deliverable, a brand platform includes your brand promise, personality statement and key messages. Your brand promise defines what you do consistently, how you do it differently, and what you aspire to in the future. It’s the essential idea that is at the heart of your organization. Brand personality brings added dimension by describing how your brand performs in human terms. And your key messages are the fact-based statements that ensure that your brand promise is true.

With a thoughtful brand platform, all brand communications are clear, cohesive and created under the guiding principle of “one brand, one voice.”

Brand architecture & extensions

Once your brand has been strategically defined, you can put it to work. From brand architecture to co-branding to licensing strategies, we can help you clarify and organize your brand that returns value to your organization.

Thoughtful and logical, our brand architecture systems will help you clarify your global organizations, identify joint ventures and alliances, and signify product ownership. These activities are as strategically driven as our research.

There are a wide range of architecture models. The key is finding  the one that will help you drive business results.

Defining the inter-relationships of brands and brand identifiers across your organization is key to optimizing brand architecture. Although there are many architecture models, the challenge is to understand when it’s most profitable to use each. CoreBrand helps companies optimize their architecture with the goal of maximizing clarity, relevance, and leverage while minimizing brand risk, dilution, and confusion.

Brand licensing strategies will enable you to leverage the equity in your brand. We fully believe that licensing should not be about brand profit taking. The optimal brand licensing strategy should build your brand while providing you with an additional revenue stream.