For this information services company built by acquisition, we created a name, developed a brand architecture, designed a robust identity system and created a range of communication pieces — including an exciting video that helped launch the brand to the world.

Situation

USIS, a leader in background screening and related data services, was in need of a new brand and brand architecture as it looked to address three key business challenges:

• Their current name presented limitations for expansion, both geographically and in service offerings
• The company’s 3 operating businesses had failed to take advantage of synergies and cross-selling opportunities
• The lack of a cohesive vision failed to energize investors and workforce

A new brand offered the opportunity to link the operating companies under a common banner and serve as a beacon for growth.

Solution

CoreBrand worked closely with the management team and the operating divisions to create the new brand: Altegrity, capturing the combined promise of the company and better
positioning the organization for the future.

A new architecture and brand identity built around Altegrity as a holding company unites the operating brands, while allowing each to make a distinct promise to the markets that it serves.

No longer merely a collection of companies, Altegrity today is a dominant player in the decision intelligence space, better equipped to speak to the needs and ambitions of their customers, investors and employees.

“Our new brand strengthens our impact in the markets we serve, builds value by organizing all of our brands into a single business portfolio, and provides a platform upon which we can focus our future growth efforts.” — Mike Cherkasky, CEO Altegrity, Inc