Vantrix’s vision? Deliver the best multi-media experience on a mobile device. CoreBrand’s viewpoint? Create a powerful brand identity for Vantrix that captures their vision with a new logo that suggests a metaphoric human eye.

Situation

The team behind Vantrix was committed to overcoming the technology hurdles of providing mobile TV and radio, video on demand, multimedia alerts and messaging, user-generated content, video share and any other type of multimedia to every mobile device under any network conditions.

Their vision: delivering the best customer experience on a mobile phone for companies including ABC News, Orange, T-Mobile and The Weather Channel. Their challenge: creating a powerful brand identity that captured their powerful vision.

Solution

CoreBrand’s creative team explored a number of conceptual directions, and together with Vantrix’s executive team quickly narrowed in on the human eye as a metaphor for what Vantrix delivered. The logo we developed represents the impressive structure and function of the human eye, and alludes to both the end-user experience and the way that Vantrix delivers content. On a secondary level, the logo drawing also suggests process (wheel/cycle) and precision (target/focus).

We developed basic business communications and a print advertising campaign to promote the new brand, and everything it stands for.