Your brand is one of your most valuable assets. But can you quantify how hard it's working for your company? Are your competitors engaging the power of their brands more effectively than you are?
From start-ups to Fortune 50 companies, CoreBrand can quantify and optimize your brand opportunities. We use research-driven insights to develop unique brand strategies, expressed through fresh brand identity and communications. And we help ensure employees live your brand through innovative engagement programs.
CoreBrand clients Altegrity, The Hartford and Paramount Citrus were named three of the world’s most effective rebrands in the sixth annual REBRAND 100® Global Awards.
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In Canadian Business magazine, James Gregory, CEO, CoreBrand, comments on Tim Horton's bold move of taking over 12 Manhattan Dunkin' Donuts locations, overnight.
Larry Oakner has been appointed Managing Director of Strategy and Bruce Thorpe has been appointed Director of Sales & Marketing at CoreBrand, a leading brand strategy, communications and design firm.
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Logorama is a strange 16 minute film that won an Oscar in the short film category last night. I’m not sure of the entertainment value of the film for those outside the corporate identity business, but speaking for myself it is quite entertaining to look for client logos in the whirlwind of identities.
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When Naomi Klein wrote her book No Logo ten years ago, I refused to waste my time making a comment because it was so void of value for the reader that it would die a natural death. I believed the minor sensation it created was mostly on college campuses and in the offices of a few business executives.
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After US Airways ditched flight 1549 and the 155 people onboard into the Hudson River in January 2009, how is it possible that the airline’s Brand Power turned upward?
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