Your brand is one of your most valuable assets. But can you quantify how hard it's working for your company? Are your competitors engaging the power of their brands more effectively than you are?
From start-ups to Fortune 500 companies, CoreBrand can quantify and optimize your brand opportunities. We use research-driven insights to develop unique brand strategies, expressed through fresh brand identity and communications. And we help ensure employees live your brand through innovative engagement programs.
In UTalk Marketing, James Gregory, CEO, CoreBrand talks about BPs brand crisis, and other brand crises in history.
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Karl Barnhart, President, CoreBrand is speaking at Ticket Summit's 2010 summer conference in Las Vegas Nevada, July 14-16.
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James Gregory, CEO, CoreBrand was featured on 60 Second Marketer in an article about the value of a corporate brand and who is responsible for generating that value.
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Kleenex. Xerox. Jeep. When a trademark enters the vernacular as a generic term, a business may embark on a questionable strategy to recapture ownership of the mark. Case in point: Jacuzzi.
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In the 1980 movie, Caddyshack, Ty Webb (Chevy Chase) gave advice for improving at golf: Forget everything else and “Be the ball.” This week, actor Ashton Kutcher applied the concept to branding.
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An underrated phenomenon is lurking on the periphery of online consciousness — online brand aggregation. The trend of integrating social media accounts, email accounts, RSS feeds, blogs, news sites, and whatever other interests you happen to have, all into one convenient package.
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