Corporate advertising wields power, and its impact is measurable. With sufficient support and consistent communications, brands have the potential for tremendous momentum and return. But is there a way to measure that return on your investment? The answer is yes. Your brand's strength can be measured and its impact on stock performance quantified. Discover the effect advertising can have on your brand’s continuing growth in The Impact of Advertising on Brand Momentum.

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Most business people intuitively understand the importance of corporate advertising in building a strong corporate image. Few know the best level of advertising investment necessary to build and support brands. How much should you be spending on advertising? One key to determining the optimum level of long-term investment lies in understanding the industry environment in which your company operates. Learn how to make advertising budget decisions that impact your brand’s success in The Impact of Advertising on Brand Power.

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People want to invest in companies they trust, understand, and believe in. Financial analysts are no different, only their opinions can profoundly affect the price of a company's stock and can persuade investors to purchase — or sell — your company’s shares. What influences an analyst’s recommendation? Discover how to leverage the factors analysts consider most important in influencing recommendations in The Impact of Advertising to the Financial Community.

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Mergers, and the talk surrounding them, can greatly impact stock prices. Once the merger takes place it often fails to create real value for shareholders. It doesn't have to be that way. How can corporations increase the odds of a merger’s success? By managing, not neglecting, the most valuable asset their company brings to the table in a merger — the corporate brand. Learn how to overcome the challenges of a merger, determine which brands to keep, and communicate the combined company’s brand after a deal closes in Branding the Merger, Merging the Brands.

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We`ve witnessed the explosive development of the Internet and marveled at the opportunity it presents for brand-builders—an opportunity to build more meaningful and lasting brands. How do you make your online brand relevant and sustaining? As brandkeeper you must ensure that every interaction your audience has with your site is an absolute reflection of your brand. Uncover the importance of establishing a sound online brand strategy and ways to reinforce the brand experience online in Digital Branding: A Perspective for Building & Leveraging Online Brands.

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