In business for nearly 30 years, CoreBrand is an independent firm, focused on correlating branding to financial performance. The firm was founded and is managed by James R. Gregory, recognized as one of our industry’s leading advocates of corporate branding.

Headquartered in New York, and with offices in Los Angeles and Minneapolis, CoreBrand helps organizations improve brand performance, reputation and image by measuring, defining and leveraging their brands. Building solid marketing strategies driven by constituency insight is integral to everything we do. It’s through well-conceived and executed research that we gain this knowledge. Through qualitative studies and quantitative research, we structure analysis to meet the special needs and requirements of each client.

We’re the only firm we know that correlates the corporate brand with business performance and has the historical data to support our findings. With our proprietary CoreBrand® Analysis, we can calculate the return on investment for your company’s communications and demonstrate whether you are investing wisely.