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Your brand is one of your most valuable assets, but is it working its hardest? CoreBrand has been studying brands for decades and can quantify and optimize your brand opportunities.

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Transforming a brand is exciting stuff. But seeing that it’s done right, and all constituents are on board and pulling in the same direction can take some hard work. We’re good with that.

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After stepping out from under the Sunkist umbrella, Paramount Citrus needed to bring their own brand personality into the light. CoreBrand developed a sweet brand expression that helped North America’s largest citrus grower stand out and flourish.

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Understanding historical brand equity was vital to repositioning The Hartford for its bicentennial and beyond. Our research and brand analysis led to a revised brand positioning and evolved identity that ensured future success.

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We aren’t just brand strategists by day. We eat, drink, breathe and think branding throughout our daily lives. Read more about our perspective on the power of brand to shape our world.

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Brad Puckey

Former intelligence analyst for the Army, avid military historian, diehard Steelers fan — these are some of the many sides to Brad. But to us he is known as CoreBrand's longest-tenured employee, our data genius and the driving force behind the Corporate Branding Index®.

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Creating the measurable difference

Independent since our founding, CoreBrand remains focused on using brand as a business asset to improve corporate value. Our strengths in practical and applicable brand research, strategy, identity, systems and management have helped global companies of all sizes and in all sectors.

EPR Properties

A classic example of brand strategy and expression supporting business goals, this leading REIT was growing and evolving... and wanted the name and identity to help communicate that evolution to the market.

CoreBrand predicts shake-up in brand rankings

CoreBrand's Favorability Report takes a closer look at the underlying causes of the drag on Favorability for the Top 100 and uncovers a startling trend in the perceptions of management that positions Tier 2 brands to take over the elite ranks.

The cost of brand favorability

I recently took a trip to Alaska. During our two-week stay we experimented with a wide variety of transportation options. Every segment of the trip had staff go out of their way to ensure our comfort and satisfaction. There was one glaring exception: The airlines and airports.